Four years ago something dawned on me. I wasn't the only person in the supermarket with my head buried in my phone, staring at a shopping list that had been texted to me and wondering where to start! Of course, when I did eventually get started, I embarked upon a journey that would have made an expedition across Middle Earth seem less complicated. Dictated to by my list as if in a trance, I would search item by item, aisle by aisle until I couldn't find that one item which is impossible to find. Yep, that one! And I still haven't found it, by the way. From aisle one to aisle seven, aisle three to aisle nine and then back to aisle one again because it turns out that the seventeenth thing on my list is located right next to the first thing on my list (who knew!?), my hapless journey continued.

"Wouldn't it be cool if you walked in and your list was magically in the right order?" I thought to myself, and Ubamarket was conceived.  Right there on aisle nine.

Over the ensuing four years, I have developed the idea and have consulted some of the finest technicians, system architects, designers, project managers, coders, developers, supermarket owners, back end system technicians, POS specialists (and some of the worst too, of course) from all over the world and have arrived at the beginning of another journey. The journey to the retail revolution.

Ubamarket has evolved on a Darwinian scale (at warp speed) and has become the new way to shop faster and smarter whilst the retailer enjoys greater customer loyalty, so earns more and, instantly, learns more.

Warner's Budgens in Moreton in Marsh, Gloucestershire, is our prototype partner store and it's well worth a trip to the beautiful Cotswolds to check it out! We plan to roll this out across the UK in early 2016 and, chances are, it'll be in a store near you soon...!

Will Broome, CEO”

Will Broome Founder & CEO

Will is already a well-known figure in the events and hospitality industries and is widely recognised as a pioneer of the dot.com marketing revolution having launched his first market leading hi-tech business, londonlaunch.com, back in 2001. Will was elected as one of the youngest ever Presidents of the International Special Events Society (UK) and delivers keynote talks at events across both the UK and USA. His popular blog is read by thousands each week and he is also an accredited writer for the Huffington Post. Fuelled by an insatiable enthusiasm for just about everything, Will is involved in a wide variety of exciting initiatives including advising a Select Committee in the House of Lords, Co-founding the World’s first Crowd Funding Events Company, Crowdfinders.com and now, creating one of the world’s most game changing retail apps.

Luke Davis Director

Luke started his career as a stockbroker at Charles Street Securities specialising in raising funds for early stage companies that qualified for the Enterprise Investment Scheme (EIS). During his time here, he rose through the ranks and became a partner aged only 26. In 2007 Luke joined King & Shaxson Ltd (KASL) and became a bond trader. After becoming one of the top traders at KASL, Luke then moved in to derivatives trading. He is now the CEO of I.W.Capital. In 2013 Luke co-founded Money&Co with Nicola Horlick. Money&Co is a crowdfunding business aiming to connect investors looking for a better rate of interest on their cash, with businesses seeking finance. Luke joined the Ubamarket Ltd team as a Director from its inception in 2015.